Binance Launchpad is like an "IPO subscription" in the crypto world, and historically many participants have earned substantial returns. To participate, register a Binance account to get prepared, and get the Binance APP to subscribe to new projects as soon as they launch.
What Is Binance Launchpad
Binance Launchpad is a token launch platform by Binance, similar to IPO subscriptions in the stock market. Quality crypto projects issue tokens through Launchpad for the first time, and users subscribe using BNB to acquire new tokens at a relatively low price.
Since its launch in 2019, Launchpad has featured dozens of projects, most of which saw significant price increases on their listing day.
How Launchpad Works
Binance Launchpad currently uses a "subscription" model:
- After a project is announced, there's a BNB holding calculation period (usually 7 days)
- The system calculates your average BNB holdings during this period
- Your subscription quota is allocated based on your BNB holdings
- During the subscription window, you use BNB to subscribe
- After the subscription ends, new tokens are distributed proportionally
- The new token starts trading
Detailed Steps to Participate
Step 1: Follow Launchpad Announcements
Binance announces new projects in advance, including:
- Project description and whitepaper
- Total token supply and Launchpad allocation ratio
- BNB holding calculation period start and end dates
- Subscription time and rules
Follow Binance's announcement channels so you don't miss new projects.
Step 2: Buy and Hold BNB
During the BNB holding calculation period, ensure your Binance account holds sufficient BNB. The system calculates the average of your daily BNB snapshots throughout the period.
Important notes:
- BNB must be in your spot wallet, earn account, or other designated accounts to be counted
- BNB in futures wallets is typically not counted
- The earlier you buy BNB, the higher your average holding
Step 3: Complete Identity Verification
Launchpad participation requires completed identity verification (KYC). Make sure to finish this before the subscription period.
Step 4: Subscribe During the Window
The subscription window is usually only open for a few hours. During this time:
- Go to the Launchpad page
- Check your maximum subscription quota
- Enter the amount of BNB you want to commit
- Confirm your participation
Step 5: Wait for Allocation Results
After the subscription ends, Binance distributes new tokens proportionally:
- If total subscriptions don't exceed the allocation, you get your full amount
- If total subscriptions exceed the allocation (which is typical), distribution is proportional
Step 6: Token Listing
The new token will be listed for trading on Binance within a specified time after Launchpad ends. You can choose to hold or trade on the market.
Historical Returns
Binance Launchpad has a generally strong historical track record, with many projects seeing significant gains on listing day. But some have underperformed.
Typical performance:
- Excellent projects: Price increases of dozens of times (some early projects)
- Average projects: 2–10x after listing
- Weaker projects: Modest gains or slight decline after listing
Note that past performance doesn't guarantee future results. As the market matures, the probability of ultra-high returns may decrease.
How to Increase Your Allocation
Core method: Hold more BNB
Your subscription quota directly depends on your average BNB holdings. More BNB means a larger new token allocation.
Optimization strategies:
- Buy BNB early to ensure holdings throughout the entire calculation period
- Keep BNB in counted accounts (spot wallet, earn accounts)
- Avoid frequently buying and selling BNB during the calculation period
Things to Keep in Mind
- Not guaranteed profits: Despite strong historical performance, some projects may decline after listing
- BNB holding risk: Participating requires holding BNB, which itself fluctuates in price
- Allocations can be small: When many people participate, individual allocations may be tiny
- Research project quality: Not every Launchpad project is worth participating in
- New token volatility: Freshly listed tokens are highly volatile — choose your selling timing wisely
Is It Worth Holding BNB for Launchpad?
This depends on your view of BNB itself:
Worth it if:
- You're bullish on BNB's long-term value
- Launchpad events are frequent, with new projects monthly
- Your BNB holdings are large enough for meaningful allocations
Be cautious if:
- You're buying BNB solely for token sales without believing in BNB
- Your BNB holdings are too small for meaningful allocations
- The market is in a downturn and BNB prices may fall
Compromise approach: Keep BNB in Simple Earn to earn interest while automatically being eligible for Launchpad. This way BNB generates returns even between events.
Launchpad is one of the most popular perks in the Binance ecosystem. Thoughtful participation offers early investment opportunities in new projects and serves as an important value-add for BNB holders.